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Post Graduate Diploma in Business Management ( PGDBM )
under Gauhati University (PGCS)
Duration
: 1 Yr. Total
Marks : 600
Eligibility : Graduate
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Paper |
Subject |
Total Marks |
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BM 01 |
Principles of Management & Organizational Behaviour |
100 |
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BM 02 |
Elements of Personal Management |
100 |
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BM 03 |
Marketing and Sales Management |
100 |
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BM 04 |
Accounting & Finance for Managers |
100 |
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BM 05 |
Economics for Managers |
100 |
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BM 06 |
Production & Materials Management |
100 |
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BM 01 :
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Principles of
Management & Organizational Behaviour
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Chapter 1:
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Evolution of Management &
Organization theory : Scientific Management School, Classical Organization
theory, Behavioural School, Management Science School, Systems Approach,
Contingency Approach.
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Chapter 2:
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Functions of a Manager : Planning,
Organizing, Coordinating & Controlling.
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Chapter 3:
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Motivation, Leadership,
Communication: Theories of Motivation, Theories of Leadership, Importance of
Communications, Communication Problems, Communication Effectiveness.
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Chapter 4:
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Individual Processes in
Organizations : Perception, Attitudes and Personality, Factors that affect
Attitudes and Personality, How they influence people.
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Chapter 5:
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Group Processes in Organizations :
Group, Group Formation, Group Effectiveness, Group Conflict.
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Chapter 6:
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Organization Design, Organization
Change and Organization Development.
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Reference Books:
1. Management by James Stoner RE Freeman and
Gilbert D, Prentice Hall 6th Edition.
2. Organizational Behaviour by Stephen Robbins,
Prentice Hall
3. Organizational Behaviour by SS Khanka, S. Chand
& Co.
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BM 02 :
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Elements of
Personal Management
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Chapter 1:
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Evolution, Role and Status of
Human Resource Management in India, Structure and Functions of Human
resources Management, Systems View of HRM.
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Chapter 2:
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Manpower Planning & Concept,
Organization and Practices, Manpower Planning Techniques, Short Term and
Long term Planning.
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Chapter 3:
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Recruitment and Selection, Job
Analysis, Description, Job Specification, Selection Process, Test and
Interview, Placement and Induction.
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Chapter 4:
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Career Planning and Development,
Career Counseling, Promotions and Transfers, Retirement and other Separation
Process.
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Chapter 5:
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Wages and Salary Administration,
Developing a sound Compensation Structure, Regulatory Provisions,
Incentives. |
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Chapter 6:
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Grievance Handling and Discipline,
Developing Grievance Systems, Collective Bargaining, Managing Conflicts.
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Reference Books :
1. Arun Monappa & Sayuddain : Personal Management, Tata McGraw Hill.
2. Pramod Verma : Personal Management in Indian organization, Oxford and IBIA
3. Edwin B. Flippo : Personal Management, McGraw Hill.
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BM 03 :
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Marketing and
Sales Management
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Chapter 1:
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Marketing Concept: Defining
Marketing, Core Marketing Concept, Production Concept, Product Concept,
Selling Concept, Marketing Concept and Marketing Mix Concept.
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Chapter 2:
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Manpower Planning & Concept,
Organization and Practices, Manpower Planning Techniques, Short Term and
Long term Planning.
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Chapter 3:
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Product Policy: Product and
service differentiation, Product concept, Product levels, Product Hierarchy,
Product classification, New Product Development Process, Product Life Cycle,
Product Adoption & Diffusion Process, Product Mix Decisions, Branding. |
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Chapter 4:
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Price Policy: Pricing
Objectives, Selecting Pricing Methods, Adapting Price to the market needs,
Price wars.
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Chapter 5:
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Promotion Policy: Need for
Promotion, Promotion Techniques.
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Chapter 6:
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Channel & Distribution Policy:
Channel Structure, Channel Decisions, Wholesaling, Retailing, Physical
distribution decisions, Transport moders available in India with its merits
and demerits. |
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Chapter 7:
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Sales Management: Selling
Function, Personnel Selling, Locating Prospects, Building Prospect list,
Pre-call Planning, Sales Approach, Customer needs analysis, Sales
Presentation, Handling Customer Objections, Closing Sales, Follow-up action,
Territory Management, Sales Ethics, Sales Forecasting, Recruitment Training
of Sales People, Compensation for Sales People, Evaluating sales force
performance.
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Reference Books:
1. Marketing Management by Philip Kotler, 8th Edition, PHI.
2. Sales Management by Vaswas Das Gupta, PHI.
3. Selling - Principles & Practices by Fredrick Russel, Frank Beach and Richad
Brskirk, McGraw Hill.
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BM 04 :
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Accounting and
Finance for Managers
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Chapter 1:
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Accounting : The Language
of Business, Definition, Scope and Functions of Accounting, Basic Postulates
and Conventions, International Accounting Standards |
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Chapter 2:
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Accounting Cycle : Debit
and Credit, Rules, The Ledger, Journal, Trial balance, Closing and Adjusting
Entries, Preparation of Cash Book, Bank Reconciliation Statement. |
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Chapter 3:
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Preparation of Final Statement
: Trading or Manufacturing Account, Profit and Loss Account, Profit and
Loss Appropriation Account, Balance Sheet Preparation, Classification of
Assets and Liabilities, Methods of Depreciation, Inventory Valuation. |
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Chapter 4:
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Analysis and Interpretation of
Financial Statements : Preparation of Common Size Statements, Trend
Percentages, Ratio Analysis, Classification of Ratios, Interpretation and
Limitation of Ratios. |
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Chapter 5:
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Capital Budgeting :
Investment Proposals, Traditional Techniques of Project Evaluation, DCF
Techniques, Capital Rationing. |
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Chapter 6:
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Working Capital Management :
Concepts, Determinants, Estimating Working Capital Requirements, Funds Flow
Analysis, Preparation of Statement of Sources and Application of Funds. |
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Reference Books:
1. Gupta R.L. & M. Radhaswamy : Advanced Accounts Vol. 1., S. Chand & Sons, New
Delhi 1985.
2. Horngreen C.T. : Accounting for Management Control: An introduction,
Englewood Cliffs, Prentice Hall, NewYork 1983.
3. Jain S.P. & Narang advanced accounting Kalyani Publishers Ludhiyana 1985.
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BM 05 :
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Economics for
Managers
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Chapter 1:
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Introduction to Managerial
Economics, Economics Principles and the Practice of Management, Role and
Responsibilities of Managerial Economists. |
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Chapter 2:
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Meaning of Demand, Types of
Demand, Determinants of Demand Function, Demand Elastics, Demand
Forecasting. |
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Chapter 3:
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Production Functions, Input Output
Analysis, Law of Variable Proportions, Return of Scale. |
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Chapter 4:
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Cost Concepts, Cost Function, Long
Run and Short Run Cost Output Relationship, Managerial Use of Cost Function. |
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Chapter 5:
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Price and Output Determination
under different Market Structures Price Discrimination - Pricing Methods in
Practice. |
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Chapter 6: |
National Income, Concept of Measurement, Gross National Product (GNP), Net
National Product (NNP), Methods of Measuring National Income. |
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Chapter 7: |
Business Cycle, Types of Business
Cycles, Phases of Business Cycles, Theories of Business Cycles and
Managerial Implications. |
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Reference Books:
1. Dean Joel, Managerial
Economics, Prentice Hall of India.
2. Gupta G.S., Managerial Economics, Tata McGraw Hill.
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BM 06 :
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Production and Materials Management
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Chapter 1:
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Production Management,
Meaning, Scope and Functions, Problems of Production Management, Different
types of Production Systems. |
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Chapter 2:
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Production Planning and
Control, Objective and Characteristics of Production Planning, Steps
Involved in Production Planning, Meaning and Definition of Production
Control, Objectives of Production Control, Techniques of Production Planning
and Control. |
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Chapter 3:
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Meaning and Importance of
Productivity, Measurement of Productivity, Factors affecting Industrial
Productivity, Production and Productivity. |
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Chapter 4:
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Scheduling, Network
Analysis, CPM and PERT, Advantages and Limitation of the two methods,
Difference between CPM and PERT. |
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Chapter 5:
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Meaning and Definition of
Materials Management, Objective of Materials Management, Purchasing
Functions, Procedures, Centralised and Decentralised Purchasing, Other
Methods of Purchasing, Store Keeping, Organization of Store Keeping. |
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Chapter 6:
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Inventory Control and
Management, Importance of Inventory Management, Essential of Inventory
Control System, Various Inventory Costs, Reorder Point, EOQ, ABC techniques
of inventory control. |
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Chapter 7: |
Quality Control and
Inspection, Advantages of quality control system, Inspection, Different kind
of Inspection, Statistical Quality Control, Types of Control Charts. |
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Reference Books:
1. Adam and Ebert,
Production and Operations Management, Tata McGraw Hill.
2. Data A.K.
Integrated Materials Management, Prentice Hall.
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Examination and
Evaluation System
(1) There will be one
final examination, at the end of each academic year.
(2) A Candidate for
the Examination shall be examined as per syllabi where each written full paper
shall be of 3 (three) hours duration.
(a) Each paper
shall carry 100 marks. The minimum marks required for passing the examination
is 35% in each paper individually and 40% in aggregate to be certified.
(b) A failed
student is eligible to appear in a maximum of 2 back papers in the final
examination provided,
(i) The student
clears minimum 4 papers securing 40% marks aggregate i.e. total of 160 out
of 400
(ii) The
candidate clears 5 papers securing 40% marks in aggregate i.e. total of 200
out of 500.
(c) A student whoo could not appear or failed
in the examination will be alowed to clear the same in the following
academic year's examination.
(d) A student will
be allowed to clear the final year's examination in maximum of three
consecutive chances.
(3)
A candidate will be awarded P.G.
Diploma in appropriate management stream on passing the final examination. Final
results will be worked out by adding up total marks secured in all the papers.
Those candidates who secures 40% or more but less than 60% in aggregate will be
declared as having passed the examination in Second class and those securing 60%
or above will be declared as having passed in the First Class.
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Testimonials
Required for Admission
1. Filled up admission form (available in College Campus)
2. 4 copies of recent passport size photographs signed by the candidate on back
side
3. Attested copy of the HSLC certificate / admit card or any certificate for
verification of the date-of-birth.
4. Attested copies of degree Mark sheets
5. Attested copy of the G.U Registration Certificate (for the Graduates of G.U
only)
Prospectus and Application form can
be purchased by paying Rs. 150/- by person or Rs. 200/- by post in the
form of DD in favour of "GEA National College", payable at Guwahati
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Special Features of 'GEA National
College'
1. Well researched
Course material
2. Regular Classes,
6 days in a week
3. Regular Internet
Facility
4. Well equipped
Library
5. State of the art
Infrastructure
6. Placement
assistance to all successful students
7. Separate hostel
accommodation for boys and girls
8. Visiting
Faculties time to time
9. Special
personality development and Spoken English workshops for all students
10. Special batches
for working professionals
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