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Post Graduate Diploma
in Journalism & Mass Communication
under
Gauhati University (PGCS)
Duration
: 1 Yr. Total
Marks : 600
Eligibility : Graduate
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Paper |
Subject |
Theory |
Assignment |
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Paper I |
Introduction to Mass Communication |
75 |
25 |
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Paper II |
Journalism ( Reporting / Editing ) |
75 |
25 |
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Paper III |
Advertising & Public Relation |
75 |
25 |
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Paper IV |
Emerging Trends in Mass Communication |
75 |
25 |
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Paper V |
Projects and Practicals |
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30+25+50 |
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Paper - I :
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Introduction to Mass
Communication
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Chapter 1:
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Definition of Mass Communication, Verbal,
Non-Verbal Communication, Intra, Inter, Small Group, Public Communication,
Functions of Mass Communication, Communication Models, SMR, SMCR, Shannon
and Weaver, Lasswell, Osgood, Schramm, Gerbner, New Combe, Covergent,
Get-Keeping, Characteristics of Different Mass Media, Audience, Reach and
Access.
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Chapter 2:
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Media Systems and theories, Authoritarian
Socialistic, Social-Responsibility, Development, Participatory Mass
Communication, Rule of Mass Communication in creating public Opinion, Two
step and Multi Step flow of Information theory.
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Chapter 3:
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Freedom of Speech and Expression, Right to
Information, Overview of Press Acts. like Official Secrets act, 1923,
Parliamentarian and Legislative Members Previleges regarding media
Reporting, Press Council of India's Rule and Functioning, Codes of Ethics.
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Paper - II :
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Journalism (
Reporting / Editing )
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Chapter 1:
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Concept of News, News Value, Sources, Lead, Concept of Reporting, Scope /
Exclusive News, Qualities needed for becoming a good reporter,
Responsibilities, Types of Reporting - Investigative, Interpretative. |
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Chapter 2:
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Editorial, Feature / Column Writing,
Different Reporting Beats - Crime, Political etc., Specialized Reporting -
Science and Technology, Sports, Economic.
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Chapter 3:
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Concept of Editing, Organizational Setup of
News Organization, Responsibilities of Editor, News Editor, Photo Editor,
Caption, Catchline, Deadline, Dateline, Headlines,Layout Preparation,
Computerized Environment in a News Organization.
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Paper - III :
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Advertising and Public
Relations
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Chapter 1:
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Concept, Classification of Advertising,
Organizational Setup of an Advertising Agency, Media of Advertising,
Advertising Industry in India, Adverting for Print Media and Electronic
Media, Outdoor Advertising, Adverting Standards Council of India (ASCI),
Advertising Agencies Association of India (AAAI), Directorate of Advertising
and Visual Publicity (DAVP).
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Chapter 2:
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Concept of Public Relation and Corporate
Communication, Propaganda, Publicity, Duties and Responsibilities of Good PR
Person, PR Setup in a Private Concern, Public Sector Unit and Government,
Target Audience, Internal / External Public, Crisis Management.
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Chapter 3:
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PR Tools, House Journals, Bulletin Boards,
Press Briefing, Press Conferences, Press Tours, Press Releases,
Backgrounder, Open House, Video Magazine, Public Relations Society of India
(PRSI). |
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Paper- IV : |
Emerging Trends in Mass Communication |
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Chapter 1:
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History and Growth of Radio / TV, Their Growth in India (Prasar Bharati),
Broadcasting and Narrowcasting, Characteristics of these mediums, News
Reporting for Radio / TV, Techniques of Program Preparation / Production
for Radio / TV (both Hardware and Software) |
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Chapter 2:
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Script Wrting for both News programs, Organizational Setup of Radio / TV
(DD and AIR), AM / FM, Systems / Community Radio Centers, Its Development,
Techniques, Design and Layout, Variors Software, Computer Languages,
Programming etc. World Wide Web and Regulations, Satellite Communication
Techniques. |
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Chapter 3:
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Communication Technology - Concept and Scope, Use of Computer in Mass
Communication, DTP, Internet Edition of News Papers, On-line Editions,
Cyber News Paper Marketing, Internet Browsing for Information, Searching,
Internet Advertising, Internet Service Protocol / Providers (ISPs), Use of
Internet, Preparation of Computer-Generated Lay-out. |
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Chapter 4:
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Type face families, Kinds, Principles of good Photography, Spacing, Point
System, Measurement, Type of Composition-Manual, DTP, Use of Computer
Software, Multi-Media. |
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Paper V :
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Project and Practical
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This Paper would be divided into two parts as
follows:
1. A project to be prepared by every student in addition to regular,
assignments which will carry 30 marks along with 20 marks set aside for viva
voce &
2. An Internal Practical examination worth 50 marks, like writing a news
item, editing news copy, a presentation etc. |
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Examination and
Evaluation System
(1) There will be one
final examination, at the end of each academic year.
(2) A Candidate for
the Examination shall be examined as per syllabi where each written full paper
shall be of 3 (three) hours duration.
(a) Each paper
shall carry 100 marks. The minimum marks required for passing the examination
is 35% in each paper individually and 40% in aggregate to be certified.
(b) A failed
student is eligible to appear in a maximum of 2 back papers in the final
examination provided,
(i) The student
clears minimum 4 papers securing 40% marks aggregate i.e. total of 160 out
of 400
(ii) The
candidate clears 5 papers securing 40% marks in aggregate i.e. total of 200
out of 500.
(c) A student who could not appear or failed
in the examination will be allowed to clear the same in the following
academic year's examination.
(d) A student will
be allowed to clear the final year's examination in maximum of three
consecutive chances.
(3)
A candidate will be awarded P.G.
Diploma in appropriate management stream on passing the final examination. Final
results will be worked out by adding up total marks secured in all the papers.
Those candidates who secures 40% or more but less than 60% in aggregate will be
declared as having passed the examination in Second class and those securing 60%
or above will be declared as having passed in the First Class.
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Testimonials
Required for Admission
1. Filled up admission form (available in College Campus)
2. 4 copies of recent passport size photographs signed by the candidate on back
side
3. Attested copy of the HSLC certificate / admit card or any certificate for
verification of the date-of-birth.
4. Attested copies of degree Mark sheets
5. Attested copy of the G.U Registration Certificate (for the Graduates of G.U
only)
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Prospectus and Application form can
be purchased by paying Rs. 125/- by person or Rs. 200/- by post in the
form of DD in favour of "GEA National College", payable at Guwahati
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Special Features of 'GEA National
College'
1. Well researched
Course material
2. Regular Classes,
6 days in a week
3. Regular Internet
Facility
4. Well equipped
Library
5. State of the art
Infrastructure
6. Placement
assistance to all successful students
7. Separate hostel
accommodation for boys and girls
8. Visiting
Faculties time to time
9. Special
personality development and Spoken English workshops for all students
10. Special batches
for working professionals
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Welcome to